Gerbner kommunikationsmodell
Gerbner’s Model of Communication: Advantages & Disadvantages
George Gerbner is one of the pioneers in the field of communication research. His works are descriptive as well as very easy to understand any other before. He is working as a professor and head of the Annenberg School of Communications in the University of Pennsylvania. In , Gerbner attempted the general purpose of communication models. He stressed the dynamic nature of communication in his work and also the factor which affecting the reliability of communication.
Gerbner’s Model of Communication: Unraveling Perceptions and Meanings
Note: This model can be best understood when read along with the diagram beginning at E — Event. So M selects the interesting or needed content from the entire event and filtering the others. For eg. This filtered content is not same as like the actual event content because the journalist edits the content based on his attitude, mood and cultural background or press policies.
E2 is the event content which is drawn or artified by M. Here M becomes the source of a message about E to send someone else. M has to use channels or media over to send the message which he has a greater or lesser degree of control.
If using a verbal channel, how good is he using words? If using the Internet, how good is he at using new technology and words? This process can be extended to infinitum by adding on other receivers M2, M3etc. In case of news reporting, E can be any event that has happened and the reporter M selects a particular part of event E1 that may be provide his channel higher TRP ratings or the news may boost the particular party which his channel supports.
This SE2 is sent through a medium to the mass audience. Then the audience distributed the message SE2 and he M1 sends to his friends with his interpretation and the process continues. It was very helpful. The model is explained in a simple and interesting way.
Gerbner’s General Model
It helped me a lot to understand the model as it is elaborated in the simplest form. This was not helpful at all…. But there is no need to complicate things then!! Complex ideas presented in a compress and easy way good job done keep up the good work. Hats off. I started to read it…But feel its very nice to understand in every level of student as well as to read, understand and feel easily ….
Good luck! This George Gerbner was much interested in defining the 3 factors of communication, therefore his model is not descriptive, Thanks. Next post: Patterns of Communication.
George Gerbner Model of Communication
Previous post: Forms of Communication. Samuel Rusenga March 13, , pm. Krishnasish September 6, , pm. Tanmay Ahluwalia October 5, , pm. Neha chauhan November 18, , pm. It was not that clarifying…. Good really help full may god bless u ol. Saad April 3, , pm.